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Health and Sanity

Rashmi Vasudeva
Features writer on health, lifestyle and the Arts, digital marketing blogger, mother
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piqer: Rashmi Vasudeva
Monday, 11 February 2019

The Magical Marketing Word Everyone Should Know About

There are many selling points in this podcast series, but arguably, the biggest is the host himself. Dr Karl Kruszelnicki, simply known as Dr Karl, the much-lauded Australian science communicator and guru, whose cheery voice on all things science is as familiar to followers as David Attenborough's is to natural history enthusiasts.

This weekly podcast series should be your go-to spot for chirpy, bite-size science. Each episode of usually less than half an hour takes up a single, intriguing topic and discusses it in simple, everyday language, mostly with an expert in the chosen field. The fact that Dr Karl does it with such charm and ease makes the listening that much more pleasant on the ears. The topics have a wide range and there's something for everybody – from AI to the right kind of office ergonomics to new-fangled 'milk' drinks and organic cleaners. There's even an episode on why laughter is infectious (apparently it really is).

In the latest episode, Dr Karl and Dr Nick Fuller discuss superfoods (or their nonexistence). Dr Fuller calls it the 'magical marketing word' of the 21st century, while Dr Karl jokes that he has heard superfoods can cure varicose veins, make him more handsome and improve his handwriting! Dr Fuller covers how the craze for superfoods has fuelled mass deforestation of palm trees in the Amazon, and that is just the tip of the proverbial iceberg. The misinformation being spread about superfoods is part of a larger ‘entrepreneurial activity’, he adds. Unfortunately, marketing campaigns for superfoods have become so dangerous that many have come to believe they can go on with their poor dietary habits as long as they consume these magical foods.

The discussion proceeds to certain ‘usual suspect’ superfoods like activated almonds, and the good doctor does his best to debunk misconceptions around such quick fixes. As he says, neither are superfoods a reality nor are there any quick fixes for healthy living. That’s the take-home message.  

The Magical Marketing Word Everyone Should Know About
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