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Currently, I am a Fellow for the Entrepreneurship for Good Program (Future of Audio Entertainment Challenge) at The DO School. I am a media professional, social entrepreneur and storyteller who experiments with media and art to document life, and I have worked with nonprofits, governments and campaigns internationally. I have an M.Sc. in Social & Cultural Anthropology from the London School of Economics & Political Science.
On this episode of On Being with Krista Tippett, the host of the eponymous podcast speaks to Seth Godin, marketing guru, prolific writer and connoisseur of topics ranging from society and technology to art and human evolution.
Godin starts with an observation:
There’s one view of the world that says that what all people want is as much stuff as possible for as cheap a price as possible. That’s a world based on scarcity. There’s a different view not based on scarcity but based on abundance, that the thing we don’t have enough is connection, we’re lonely, and we don’t have enough time. And if people can offer us connection and meaning and a place where we can be our best selves — yes, we will seek that out.
The worldview of scarcity is explanatory of an outdated mindset, a leftover piece from industrialization, during the times when an authority or the top figures of a society affected the masses. However, with technological advancements and greater accessibility to people and content, our problem is not having too little, but having too much—and this mindset is no longer functional in our current reality, which is of abundance or influenced bottom up, where we can be bombarded with information by anyone in our networks.
Because everything is easily attainable and we are threatened by excess, what is missing are the genuine and authentic relationships and reasons for living that make our existence, human. And for that, we need to understand that humanity is a holistic endeavor that requires "a story that resonates with us" (which, interestingly, Godin defines as marketing).
Therefore, rather than using the Internet to mindlessly blow out material to the collective, we should be ready (and responsible) as artists in creating meaning, forming connections and producing stories that matter.
Seth Godin is imperative education for the world we live in.