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I am a Dutch journalist, writer and photographer and cover topics such as human rights, poverty, migration, environmental issues, culture and business. I’m currently based in The Hague, The Netherlands, and frequently travel to other parts of the world. I have also lived in Tunisia, Egypt, Kuwait and Dubai.
My work has been published by Al Jazeera English, BBC, The Atlantic's CityLab, Vice, Deutsche Welle, Middle East Eye, The Sydney Morning Herald, and many Dutch and Belgian publications.
I hold an MA in Arabic Languages and Cultures from Radboud University Nijmegen and a post-Master degree in Journalism from Erasmus University Rotterdam. What I love most about my work is the opportunities I get to ask loads of questions. Email: [email protected]
Worldwide, fast food restaurants generate half a trillion dollars in sales each year. They feed hundreds of millions of people every day.
This is the first of the six intriguing episodes about McDonald’s vs Burger King.
The McDonald’s self-service burger joint at the edge of the Mojave Desert might shock people in 1948, but it won’t be long before McDonald’s will multiply faster than anyone can imagine. In the process, it will change, for better and worse, the way millions of people around the world eat.
In 1952, would-be burger king Keith Kramer who owns a drive-in in Florida, drives to California to have a look at the McDonald’s, the “ground-breaking hamburger restaurant” he’s read about in a magazine. The manager shows him around and Kramer is impressed by the number of customers and the lightning-fast service, and shockingly low prices.
He decides to open a McDonald’s style drive-in too, using ‘the instant burger boiler’, which he buys from an inventor in Hollywood.
With this winning combination of taste, simplicity and speed, they are positive they are gonna make a boatload of money.
Someone suggests to call the restaurant Insta-Burger Kings, and several franchises are opened. But they’re all losing money, while word is spreading fast of the McDonald’s brothers’ hamburger joint and the big profits they’re making. All over the country, entrepreneurs inspired by the brothers are opening fast food restaurants that they hope to turn into national chains.
But the biggest threat of all is going to come from a milkshake machine sales man in Chicago. He’s planning to take McDonald’s national and it’s a plan that will make him Insta-Burger King's deadliest enemy.